Introduction of China Industry-University-Research & Brand Building Strategic Alliances

Introduction of China Industry-University-Research & Brand Building Strategic Alliances

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During the economic development changing process, to contribute for country's innovated brand building, China Industry-University-Research & Brand Building Strategic Alliance(the brand alliance) had been established and approved by China Industry-University-Research Institute Collaboration Association, to fully implement the national brand strategy, integrate different innovative elements, build "political research" as cooperation platform, nurture and enhance the brand's capability of independent innovation.

Brand alliance aims to advance the implementation of brand strategy, build a cooperation platform for "political research", integrate brand resources to promote the brand establishment and development, explore innovative brand mechanisms, enhance brand's value and nurture the Chinese brands internationalization.

China Industry-University-Research as an innovated service platform, guiding business, industry, urban to establish brand strategy.


Last Updated on Friday, 26 August 2011 15:45